Shufra di Shufra
Shufra di Shufra is exceptional extra virgin olive oil produced by Jonny Greenwood, lead guitarist of the British band Radiohead, and his wife Sharona.
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
Polyphenols: 510 mg/kg
Yes ― it's considered high-polyphenol Extra Virgin Olive Oil (EVOO).
Here’s the general scale:
Why is a high polyphenol content good?
Polyphenols (including hydroxytyrosol and oleocanthal) act as powerful antioxidants. They can help:
Note: Results depend on daily intake (typically 20 ml / 2 tablespoons) and your overall diet. The bitter-peppery taste is usually a positive sign of high polyphenols.
In short: 510 mg/kg is something to be proud of. It reflects careful early harvesting, quick pressing, and good farming practices ― exactly what Jonny and Sharona aim for on their farm in Le Marche.
Production: 5,000本
Viticulture: Natural
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
Polyphenols: 510 mg/kg
Is 510 mg/kg good for extra virgin olive oil? Click to read more...
Yes ― it's considered high-polyphenol Extra Virgin Olive Oil (EVOO).
Here’s the general scale:
- Low / average supermarket EVOO: 50–150 mg/kg (or up to ~250 mg/kg)
- Good / polyphenol-rich (qualifies for EU health claims): 250+ mg/kg
- High / premium: 500+ mg/kg (Shufra di Shufra sits at 510 mg/kg)
- Ultra-high / therapeutic: 700–1000+ mg/kg (rare and very intense in flavour)
Why is a high polyphenol content good?
Polyphenols (including hydroxytyrosol and oleocanthal) act as powerful antioxidants. They can help:
- Protect blood lipids from oxidative stress (official EU health claim above ~250 mg/kg)
- Reduce inflammation
- Support heart health
- Offer potential benefits for brain health and wellbeing
Note: Results depend on daily intake (typically 20 ml / 2 tablespoons) and your overall diet. The bitter-peppery taste is usually a positive sign of high polyphenols.
In short: 510 mg/kg is something to be proud of. It reflects careful early harvesting, quick pressing, and good farming practices ― exactly what Jonny and Sharona aim for on their farm in Le Marche.
Production: 5,000本
Viticulture: Natural
Retail Price:
¥13,601
Shufra di Shufra
シュフラ・ディ・シュフラ
Greenwood Extra Virgin Olive Oil 350ml with signed tube
グリーンウッド・エクストラ・ヴァージン・オリーブ・オイル・サイン入り箱付き
I.G.T. NV – 350ml
Varietals
Leccino
Body
フル Full
Flavour / Scent
スパイス系, Speziato, Spicy - 植物系, Vegetale, Vegetable -
Comment
Intro
Extra virgin olive oil has been part of healthy eating in the Mediterranean for centuries. It’s rich in natural antioxidants and known for supporting heart health and general wellbeing. We like to pick our olives early and press them within hours, so the oil keeps as much of its natural goodness as possible.
read more
(Expandable content begins)
A natural source of antioxidants
High-quality extra virgin olive oil is full of polyphenols, which help protect the body from oxidative stress. These natural compounds are more abundant when the olives are harvested at first light and milled within hours. This is one of the reasons early-season oils tend to taste brighter and feel livelier.
Healthy fats that support the heart
Olive oil is rich in monounsaturated fats, considered the healthiest kind of dietary fat. They help support heart health and maintain stable cholesterol levels. Because our oil has naturally low acidity (less than 0.4 percent when bottled), it keeps its flavour while staying gentle on the palate. It’s a simple ingredient that can be used every day, whether for cooking or finishing a dish.
Better when it’s handled with care
We grow our trees using natural methods and avoid chemicals, so the fruit develops in its own time. After pressing, we store the oil in ceramic bottles that shield it from light and help maintain a steady temperature. This protects the flavour and keeps the oil in the best possible condition.
Radar
Bars
Shufra di Shufra
Greenwood Extra Virgin Olive Oil 350ml with signed tube
sp2024
*Tasting data from producer
*Dryness *: lower value = sweeter
*Dryness *: lower value = sweeter
Awards
| Magazine | Item | Vintage | Points |
|---|---|---|---|
| Olive Oil Test | Greenwood Extra Virgin Olive Oil 350ml with signed tube | sp2024 | 510 / 500+ |
|
Polyphenols: 510 mg/kg It's considered high-polyphenol Extra Virgin Olive Oil (EVOO). Here’s the general scale: • Low / average supermarket EVOO: 50–150 mg/kg (or up to ~250 mg/kg) • Good / polyphenol-rich (qualifies for EU health claims): 250+ mg/kg • High / premium: 500+ mg/kg (Shufra di Shufra sits at 510 mg/kg) • Ultra-high / therapeutic: 700–1000+ mg/kg (rare and very intense in flavour) |
|||
Producer
Marche
Shufra di Shufra is exceptional extra virgin olive oil produced by Jonny Greenwood, lead guitarist of the British band Radiohead, and his wife Sharona.
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
Retail Price:
¥16,880
Shufra di Shufra
シュフラ・ディ・シュフラ
Greenwood Extra Virgin Olive Oil 700ml with signed tube
グリーンウッド・エクストラ・ヴァージン・オリーブ・オイル・サイン入り箱付き
I.G.T. NV – 700ml
Varietals
Leccino
Body
フル Full
Flavour / Scent
スパイス系, Speziato, Spicy - 植物系, Vegetale, Vegetable -
Comment
Extra virgin olive oil has been part of healthy eating in the Mediterranean for centuries. It’s rich in natural antioxidants and known for supporting heart health and general wellbeing. We like to pick our olives early and press them within hours, so the oil keeps as much of its natural goodness as possible.
A natural source of antioxidants
High-quality extra virgin olive oil is full of polyphenols, which help protect the body from oxidative stress. These natural compounds are more abundant when the olives are harvested at first light and milled within hours. This is one of the reasons early-season oils tend to taste brighter and feel livelier. Healthy fats that support the heart Olive oil is rich in monounsaturated fats, considered the healthiest kind of dietary fat. They help support heart health and maintain stable cholesterol levels. Because our oil has naturally low acidity (less than 0.4 percent when bottled), it keeps its flavour while staying gentle on the palate. It’s a simple ingredient that can be used every day, whether for cooking or finishing a dish. Better when it’s handled with care We grow our trees using natural methods and avoid chemicals, so the fruit develops in its own time. After pressing, we store the oil in ceramic bottles that shield it from light and help maintain a steady temperature. This protects the flavour and keeps the oil in the best possible condition.
A natural source of antioxidants
High-quality extra virgin olive oil is full of polyphenols, which help protect the body from oxidative stress. These natural compounds are more abundant when the olives are harvested at first light and milled within hours. This is one of the reasons early-season oils tend to taste brighter and feel livelier. Healthy fats that support the heart Olive oil is rich in monounsaturated fats, considered the healthiest kind of dietary fat. They help support heart health and maintain stable cholesterol levels. Because our oil has naturally low acidity (less than 0.4 percent when bottled), it keeps its flavour while staying gentle on the palate. It’s a simple ingredient that can be used every day, whether for cooking or finishing a dish. Better when it’s handled with care We grow our trees using natural methods and avoid chemicals, so the fruit develops in its own time. After pressing, we store the oil in ceramic bottles that shield it from light and help maintain a steady temperature. This protects the flavour and keeps the oil in the best possible condition.
Radar
Bars
Shufra di Shufra
Greenwood Extra Virgin Olive Oil 700ml with signed tube
sp2024
*Tasting data from producer
*Dryness *: lower value = sweeter
*Dryness *: lower value = sweeter
Awards
| Magazine | Item | Vintage | Points |
|---|---|---|---|
| Olive Oil Test | Greenwood Extra Virgin Olive Oil 700ml with signed tube | sp2024 | 510 / 500+ |
|
Polyphenols: 510 mg/kg It's considered high-polyphenol Extra Virgin Olive Oil (EVOO). Here’s the general scale: • Low / average supermarket EVOO: 50–150 mg/kg (or up to ~250 mg/kg) • Good / polyphenol-rich (qualifies for EU health claims): 250+ mg/kg • High / premium: 500+ mg/kg (Shufra di Shufra sits at 510 mg/kg) • Ultra-high / therapeutic: 700–1000+ mg/kg (rare and very intense in flavour) |
|||
Producer
Marche
Shufra di Shufra is exceptional extra virgin olive oil produced by Jonny Greenwood, lead guitarist of the British band Radiohead, and his wife Sharona.
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
While Jonny is best known for his music with Radiohead, for the past ten years he and Sharona have split their time between the UK and Italy, maintaining a strong presence in the the Marche region, where they work as farmers. They produce high-quality olive oil under the brand Shufra di Shufra, with deep respect for the land and traditional methods.
What began as curiosity during their travels through Italy soon became a genuine commitment. Drawn to the beautiful hills around Fermo ― with their unique blend of sea air, mountain light, and fertile soil ― Jonny and Sharona decided to put down roots and cultivate olives in this special region.
Travelling through Italy helped them understand how deeply each landscape shapes its produce. When they reached Le Marche, the place felt instantly right. Over time, they learned from local growers, explored the native olive varieties, and began planting their own trees.
Growing olives requires patience and humility. From the start, they worked closely with local experts who had cared for these hills for generations. Through careful listening and respectful experimentation, they developed methods that honour both the land and the quality of the oil.
Today, Shufra di Shufra produces extra virgin olive oil that stays true to its origins. Using only local varieties and natural farming methods, the olives are hand-picked at dawn and pressed within hours. The oil is bottled in protective ceramic containers to preserve its freshness and reduce waste, and the farm continues working toward full organic certification.
For Jonny and Sharona, Shufra di Shufra is more than just a project. It is a way of living alongside the landscape and sharing what it naturally offers.
Also available in Tokyo at Drogheria Sancricca Shop, in Shirokana Takanawa. Instagram link
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